Read about Aktia's year 2024
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Delivering value through strategic partnerships and customer focus
In 2024 the demand for risk life insurances remained strong. The demand for unit-linked insurances, particularly among Private Banking customers, also developed positively, despite the uncertain market environment.
At the end of the year, we expanded our cooperation with POP banks, enabling us to provide customers of POP banks with investment-linked insurance products. We continued our successful collaboration with our risk life insurance distribution network, and we also launched a new risk life insurance concept, Tähtikonsepti, together with the Pohjantähti insurance company.
Overall, 2024 was a positive year for investments. As inflation expectations eased, interest rates declined in the early part of the year. Yield curves steepened in both the eurozone and the United States, reflecting positive fixed-income investment yields. The stock market performed strongly at the beginning of the year, but there were significant differences between individual stocks, sectors, and market regions. In the real estate sector, market return expectation rose in the first quarter, which reduced estimated property values and put pressure on real estate income.
We continued to enhance the customer and distributor experience
In addition to the core system renewal project, which progressed as planned, improving the customer and distributor experience remained a key focus. Our ambition is to continue to be an agile and approachable partner for both our customers and our distribution network in the future.